Beware! Laws, wiser consumers, and stronger preference boundaries are finally catching up with the speed of digital marketing technology tools. They can and will levy fines and be used against you in a court of law…
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Some of you may be thinking right now that this column must be about “lock and load” and preparing a weapon for battle. Not so. The spotlight this month is on a Reno company that plays an important and key role in an invisible engine that helps drive our economy. This firm supports the army of truck companies and their drivers who work tirelessly to ensure that everything from raw materials to finished products reaches their destination cost-efficiently and cost-effectively…
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Since I started supporting the startup community with gener8tor, I've been continually impressed by the talent and innovation happening in Reno. I meet new builders every day who are taking the leap into entrepreneurship and turning their ideas into a reality…
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As the new year approaches, entrepreneurs anticipate both excitement and challenges. Embracing the adage, "if you're not moving forward, you're moving backward," businesses should maximizes the transitional period between the old and new year to fine-tune our marketing strategies and identify growth opportunities…
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Imagine biting into a piece of candy that instantly transports you to a world of sweet bliss. Add a smooth, rich chocolate coating to the candy. You begin to visualize in your mind this irresistible, scrumptious chocolate-coated confection you have created. You experience comfort and exhilaration as the chocolate melts in your mouth…
Read MoreIn the fast-paced business world, where metrics often reign supreme, it’s easy for small companies to overlook one of their most powerful assets — people. I believe it’s not the size of the workforce but the quality of the culture that truly makes the difference in whether a business will succeed in the long term.
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This weekend, millions of Americans will be spending time with the family and friends. This weekend, millions of Americans will also be spending big money on holiday shopping. And many of the shopping days are named thanks to marketing campaigns to drive sales: Black Friday, Cyber Monday, and my personal favorite… Small Business Saturday…
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If you were to ask me what I planned to do after college graduation, I would’ve said “backpack Europe with my best friends for two months, move to Colorado or Arizona to become the ultimate weekend warrior, and begin my career as an electrical engineer.” That was the plan in 1999. However, after a week’s worth of headaches prior to college graduation I went on an unexpected detour…
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The Nevada Center for Entrepreneurship and Technology announced the election of two new board members, Isabella Peek and Stephanie Jiroch…
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In the dynamic world of business, merely surviving is yesterday's news. What we aim for is not just survival but long-term thrival (yes, we made that word up!). So, how do we make your business not just survive but thrive over the long haul?…
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Our Reno area has its share of companies that remind us that success is attainable through hard work and determination. One of those standout companies is American Battery Technology Co. (ABAT), traded on Nasdaq as of September…
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Digital marketing — really, that includes anyone who sells anything in today’s world — always evolves quickly. But the evolution is likely to be far more dramatic in the next year or so as new technologies and new strategies move to the forefront…
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The airline industry is no stranger to mergers and acquisitions, such as our own Reno Air getting acquired by American Airlines in 1998. Earlier this year, we saw the U.S. Department of Justice sue to block JetBlue’s planned acquisition of Spirit Airlines, a decision that can have ripple effects throughout the airline industry in our state…
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All of my life I wore a mask and pretended to be someone I wasn’t, and I was good at it. I built a successful, billion-dollar business doing it. With my clients, I was Ray Gonzalez, investment officer. The confident and calm financial expert. But deep inside I was angry, sad and anxious…
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Branding is a statement, and it has the power to revolutionize your business! However, building a consistent, relevant, and engaging brand is no easy feat. Sometimes it’s things like whether your brand is modern or dated that can transform your brand’s overall image, while other times, it’s something completely different, such as how you are broadcasting it to potential clients…
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Where are the workers? In spite of headlines highlighting layoffs, many industries are struggling with talent shortages. Here in Nevada, healthcare, renewable energy, and tourism/gaming have job openings that simply can’t be filled by available workforce or solved with traditional workforce planning approaches…
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We sometimes confuse brand storytelling with storytelling around the campfire. While both are effective communications tactics, brand storytelling is what will help you grow your business and move it forward. Brand storytelling helps communicate the values of your business, the solutions to challenges you offer and builds trust and connection with your customers…
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In today's world, often marked by disparities and hardships, the role of organizations dedicated to uplifting the disadvantaged is truly invaluable. Catholic Charities of Northern Nevada (CCNN) stands among these beacons of hope. It’s an organization deeply rooted in its mission to provide essential services and support to those in need…
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One of the countless reasons I love living in Reno is the feeling of community here. Northern Nevadans come together and support one another. The startup and business community is no different…
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I encourage all entrepreneurs to attend the 17th Annual NCET Small Business Expo happening on September 29. The guidance and information at this event are second to none…
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