Social media is a big part of our daily lives. It connects us to the world. Informs us. Entertains us. Consumer adoption of mobile technology has swung the door open for B2B digital marketing services to play a critical role in reaching buyers wherever and whenever they’re connected. An optimized B2B social media strategy is a straightforward […]
NCET Biz Tips: Sierra Office Solutions helps businesses innovate and adapt to the new workplace
When Sierra Office Solutions moved to remote work on St. Patrick’s Day in response to the COVID-19 pandemic, the team quickly learned to leverage the tools that the organization had available as a Xerox company. “They equipped us with WebEx, with proposal and presentation tools, and a powerful marketing and communications platform that we use,” […]
Marketing your business out of a pandemic
With the reopening of our economy slowly in progress, business owners are asking themselves “where do I start on my marketing?” There is no one-size fits all answer, but there are some must-do tasks to get started. Identify what you were doing and assess what worked with actual results and discard what didn’t. But realize […]
NevadaNano inks marquee deal with Canadian firm
SPARKS, Nev. — Since spinning out of the University of Nevada, Reno as a startup in 2004, NevadaNano has come a long way. The Sparks-based tech firm, which develops digital-based vapor detection sensors, has raised nearly $29 million in funding, been granted more than two dozen patents, and two years ago brought its product to […]
Google Provides Free Online Workshop for Nevada Small Businesses – Register Now!
NCET is partnering with Google, U.S. Senator Catherine Cortez Masto, the Nevada Small Business Development Center (SBDC), and the Connected Commerce Council for Nevada to co-host an online workshop for small business owners. As part of the tech company’s ‘Grow with Google’ initiative, the workshop is designed to help small businesses with online tools for […]
NCET Biz Tips: Ask NCET
What suggestions can you offer about creating a new website? How can I improve my company’s culture? NCET’s panel of business and technology experts answer your questions in our new monthly column.
Primed for a pandemic: Two Reno startups that are set up for success in the COVID era
RENO, Nev. — Teams. Hangouts. Zoom. Before the coronavirus pandemic hit the U.S. in March — shuttering states, shutting in millions of Americans and shifting the economic landscape — these three terms likely brought to mind sports, friends and fast cars, respectively. Fast-forward five months, and Zoom, Teams and Hangouts are now synonymous with companies […]
Take Breaks to Boost Wellbeing and Performance
We work 12+ hour days but studies show we are only productive 3 hours a day. If you are in the U.K., it’s more like 2 hours and 23 minutes. Isn’t working so many hours a thing of the past? Isn’t technology supposed to make our lives easier? We spend so many hours working mainly […]
‘A dam about to burst’: Pipeline of startups eying Reno-Sparks bigger than ever amid COVID
RENO, Nev. — “I feel like there’s a dam about to burst,” says Doug Erwin, spreading his arms wide. “We have a big pipeline and people are like, ‘As soon as it’s safe to travel, I’m coming.’” In fact, Erwin, vice president of entrepreneurial development at EDAWN, told the NNBW in a video call that Northern […]