During these strange and uncertain times, there may be a silver lining for B2B marketers. New data shows that during the pandemic, B2B engagement with marketing collateral actually increased! A recent report on B2B content consumption found that users visited B2B sites more often, viewed more content, and returned quicker than BC (that’s “before COVID-19”). What does this mean for B2B digital marketing strategies?
Reno’s Small Business Economic Assistance Program now open
The City of Reno has reopened the Small Business Economic Assistance Program to applicants who did not receive funding in the first round. As background, the program provides direct funds to local businesses impacted by the COVID-19 pandemic.
The application period is open now and will close at 5 p.m. on Tuesday, October 27, 2020 unless extended. A list of information required to complete the application is now available on Reno.gov. Applicants are encouraged to apply immediately. Businesses that received financial assistance in the first round of funding are not eligible to apply during this current round.
NCET Biz Tips: Humanizing virtual workplace communication
As some of our workplaces suddenly became — and then stayed — remote, many of us have had to embrace full-time virtual communication in our jobs for the first time without much guidance. But the fact is, virtual was trending long before COVID-19. The global remote workforce has increased by 140% since 2005. So thinking about how we can communicate better in a virtual environment is not simply a short-term challenge, it’s essential to the future of our work.
Five years, 370 jobs and $88 million in investor capital at the Innevation Center
Fall 2020 marks five years since the opening of the University of Nevada, Reno’s Innevation Center. The downtown Reno co-working environment provides startups and entrepreneurs with resources and connections, and provides a catalyst for accelerating regional innovation with the ultimate objective of spurring economic growth, jobs and investment.
NCET is proud to announce its first 10-year member!
NCET created it’s membership program in October of 2010, and we’re proud to announce our first 10-year member, the longest-tenured member in NCET’s history!
Matthew H Booher, President of Sparks-based WIS:DOM Information Systems, recently earned the distinction — and in fact upgraded his membership just this month (yes, even during a global pandemic!).
Pandemic Emergency Technical Support (PETS) Grant
The State of Nevada’s Pandemic Emergency Technical Support Grant Program makes $20 million in Corona-virus Relief Funds available to provide operational support to small businesses, non-profits organizations, arts and culture organizations, and local Chamber of Commerce impacted by the COVID-19 pandemic. The Program is intended to be flexible and ensure that eligible businesses, non-profits and other entities can adequately respond to the COVID-19 pandemic, safely reopen and continue their operations.
How Your Personal Credit History Affects Your Ability to Get a Business Loan
No one has the ability to see the future with total accuracy. But as a lending officer in a community bank, there is one tool that can offer a pretty reliable look at the future of a credit relationship with a businessperson who’s applying for a loan – a credit report. Your credit history is so vitally important to the future of your business that you should do everything you can to keep current on all your business and personal loans — even in these particularly challenging times.
NCET Biz Tips: Celebrating Northern Nevada’s Technology and Business
What does track-and-trace software, Dirty Wookie, panty subscriptions, cybersecurity and salumi have in common? They’re all products or services offered by the organizations that won the 2020 NCET and EDAWN Awards.
Phase 2 Rebound: The Digital Marketing Strategy Roller Coaster
Great news! It looks like the economic freefall is over, and getting back to marketing during coronavirus makes sense for most businesses. It’s easy to see that consumers are getting more comfortable with returning to spending money. There’s confidence from stocks and home prices being at record highs and unemployment rates creeping down.
Buckle up, because this train is moving fast, has unpredictable drops, twists and turns, and there’s no going back.