Digital marketing — really, that includes anyone who sells anything in today’s world — always evolves quickly. But the evolution is likely to be far more dramatic in the next year or so as new technologies and new strategies move to the forefront…
Read MoreThe airline industry is no stranger to mergers and acquisitions, such as our own Reno Air getting acquired by American Airlines in 1998. Earlier this year, we saw the U.S. Department of Justice sue to block JetBlue’s planned acquisition of Spirit Airlines, a decision that can have ripple effects throughout the airline industry in our state…
Read MoreAll of my life I wore a mask and pretended to be someone I wasn’t, and I was good at it. I built a successful, billion-dollar business doing it. With my clients, I was Ray Gonzalez, investment officer. The confident and calm financial expert. But deep inside I was angry, sad and anxious…
Read MoreBranding is a statement, and it has the power to revolutionize your business! However, building a consistent, relevant, and engaging brand is no easy feat. Sometimes it’s things like whether your brand is modern or dated that can transform your brand’s overall image, while other times, it’s something completely different, such as how you are broadcasting it to potential clients…
Read MoreWhere are the workers? In spite of headlines highlighting layoffs, many industries are struggling with talent shortages. Here in Nevada, healthcare, renewable energy, and tourism/gaming have job openings that simply can’t be filled by available workforce or solved with traditional workforce planning approaches…
Read MoreWe sometimes confuse brand storytelling with storytelling around the campfire. While both are effective communications tactics, brand storytelling is what will help you grow your business and move it forward. Brand storytelling helps communicate the values of your business, the solutions to challenges you offer and builds trust and connection with your customers…
Read MoreIn today's world, often marked by disparities and hardships, the role of organizations dedicated to uplifting the disadvantaged is truly invaluable. Catholic Charities of Northern Nevada (CCNN) stands among these beacons of hope. It’s an organization deeply rooted in its mission to provide essential services and support to those in need…
Read MoreOne of the countless reasons I love living in Reno is the feeling of community here. Northern Nevadans come together and support one another. The startup and business community is no different…
Read MoreI encourage all entrepreneurs to attend the 17th Annual NCET Small Business Expo happening on September 29. The guidance and information at this event are second to none…
Read MoreI live in a world where I am surrounded by the arts every single day– and it’s completely changed my life. For lots of us work tends to get in the way of living – so what are some strategies to create an environment where we can be happy, healthy, and productive…
Read MoreIn today’s fast-paced and interconnected world, businesses of all sizes rely on robust telecommunications and technology solutions to thrive and stay ahead of the curve. If your business falls behind on the innovation curve, it isn’t easy to catch up. A well-integrated technology setup is the backbone of any successful Reno area enterprise…
Read MoreAs head of Sage Ridge School, I have the privilege to prepare our third through 12th grade students to become curious and confident citizens. While the education foundation is laid in a student's primary years, the work to prepare future leaders extends well beyond academic studies and continues throughout our careers…
Read MoreAs many die-hard fans of the Wolf Pack are aware, Rudyard Kipling has a soft spot in the hearts of Nevada loyalists. Growing up here, “The Law of the Jungle” was showcased at each Nevada basketball game and many in our community are well aware that “for the strength of the pack is the wolf, and the strength of the wolf is the pack.”
Read MoreNetworking has more than professional benefits and modern networking theory can teach us a lot…
Read MoreUsing humor in a social media strategy can be an effective way to spread awareness and connect with your audience. When done properly, humor can be a powerful tool that can help you stand out in a constant stream of information, diffuse trolls, and humanize your content…
Read MoreThere is one international company out there with a footprint in Nevada actively working to meet our country's expanding domestic lithium production needs. That company is Lithium Americas (LA)…
Read MoreLocal government and words like “engaging,” “fun,” and “inspiring” don’t often go together. Well, the Washoe County Leadership Academy is about to turn that notion on its head, because what we have in store for participants in our second annual program is all those things, and more…
Read MoreIn the rapidly evolving digital landscape, the quest to reach larger audiences and forge loyal customer bases poses a significant challenge. As a forward-thinking leader, it’s crucial to understand the need to stand out amidst the noise and captivate your target audience…
Read MoreWe have long conceded that access to the Internet is absolutely vital for people and organizations to even participate in society at this point. In Nevada, we often describe the dearth of quality, affordable connectivity options as a “rural broadband” issue…
Read MoreNearly 30 local businesses and people were honored at the 16th annual NCET / EDAWN Tech Awards and Showcase on Tuesday, May 23rd at the Reno Elks Lodge. It was a sold-out event with a boisterous crowd which celebrated entrepreneurs past and present…
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