Reno fintech startups see demand erupt as pandemic speeds up digital transactions

by Kaleb Roedel

In the spring of 2020, Chris Hsu’s financial technology startup, Zibo, did a friends-and-family launch of its first product, a banking and payment platform for independent landlords.

“Landlords aren’t the most tech-forward people,” said Hsu, co-founder and CEO of Reno-based Zibo, which offers a one-stop-shop approach to financial management for residential rental properties. “In many cases, they like their physical check because they want to hold it and keep it. But the reality is, with a platform like ours, you can automate your rent collection, integrate banking with a payment system, you can have visualization of all your data so it helps keep you organized.

“What we’re doing is taking landlords who were very much set in their ways and are now more open to a digital platform, and showing them the power of what that can do for them.”

In 2020, the benefits of using such a product were amplified by the coronavirus pandemic.

As more and more day-to-day activities moved online, businesses — and landlords — were forced to embrace digital tools, from online banking to e-commerce.

As a result, the demand for what is commonly known as fintech erupted.

Read the entire article in the NNBW: https://www.nnbw.com/news/2021/jul/19/reno-fintech-startups-see-demand-erupt-pandemic-sp/