SPECIAL LUNCEHON PANEL
Disrupting the Tobacco Industry through Technology and Innovatio
Wednesday, February 26, 2025
Tamarack Casino
Networking: 11:00 am – Noon
Panel Discussion: Noon – 1:30 pm
Ticket info below
The Nevada Center for Entrepreneurship and Technology (NCET) invites you to a compelling panel discussion on the transformative role of technology in reducing the harms associated with traditional smoking. As public health concerns about combustible cigarettes persist, innovative solutions are emerging to assist those unable or unwilling to quit.
Panel Highlights:
Exploring Alternatives: Delve into products like Philip Morris International's IQOS, a heated tobacco system authorized by the FDA as a modified risk tobacco product. IQOS heats tobacco without burning it, potentially reducing exposure to harmful chemicals.
Public Health Implications: Discuss strategies to support Nevada's 15% adult smoking population in transitioning to less harmful alternatives, thereby improving individual health and protecting those around them.
Workplace Wellness: Examine how smoke-free technologies can safeguard the approximately 386,000 workers in Nevada's casinos, where indoor smoking remains prevalent.
Economic and Environmental Impact: Consider how promoting smoke-free products might boost tourism and reduce wildfire risks in Nevada's cherished outdoor spaces.
Policy and Incentives: Analyze the potential of tax policies and other incentives to encourage smokers to switch to reduced-harm products.
Why Attend?
This event is essential for health professionals, policymakers, business leaders, and community members interested in the intersection of technology, public health, and innovation. Engage with experts, share perspectives, and contribute to shaping a healthier future for Nevada.
Panelists:
James Curry
James Curry is the Director of External Affairs for Philip Morris International in the West region, managing government relations, legislative affairs, and trade association partnerships. With over 20 years in government relations, he has represented corporate and trade association clients before state legislatures across the Western U.S. He began his career at Carney Badley Spellman in Washington before leading advocacy efforts for the NW Food Processors Association. Prior to joining PMI in 2024, he spent a decade as Western Regional Director of Government Affairs for Bayer and Monsanto. Based in Sacramento, James and his wife Sara enjoy entertaining with food and wine from the Sacramento Valley.
Eddie Ableser, PhD
Eddie Ableser is a dedicated public servant with a background in education, behavioral health, and community leadership. He currently serves as the inaugural Director of the Office for a Safe and Respectful Learning Environment at the Nevada Department of Education. Previously, he held key leadership roles as the Administrator for the Division of Aging and Disability Services and Deputy Administrator for the Division of Public and Behavioral Health. A native of Los Angeles, Eddie earned multiple degrees from Arizona State University, including a PhD in Justice Studies. He also spent a decade in the Arizona State Legislature and founded Ableser Family Counseling. Now living in Reno with his wife Hilary and their three children, Eddie is actively involved in his community and enjoys outdoor activities, art, and time on the family ranch.
Will Rucker, MA
Will Rucker is a public health advocate specializing in tobacco cessation and community wellness. A Certified Tobacco Treatment Specialist (CTTS) trained at the Mayo Clinic, he previously served as Division Director of Health Promotion at the American Lung Association, leading lung health initiatives across the Western U.S. Currently, Will hosts A Healthier Tomorrow, Las Vegas’ top community health radio show on KCEP 88.1 FM, engaging audiences on critical health topics. Passionate about health equity, he collaborates with nonprofits to build healthier communities through innovative wellness programs and advocacy.
State Assemblyman Dr. David Orentlicher
Dr. David Orentlicher is a physician, attorney, educator, and Nevada State Assemblyman. A professor at UNLV’s William S. Boyd School of Law, he co-directs the UNLV Health Law Program and teaches courses in health care and constitutional law. He has held teaching positions at Princeton University, the University of Chicago Law School, and Northwestern University Medical School. In addition to his academic career, he is an advocate for public health policy and serves as a leader in legislative efforts aimed at improving healthcare and legal equity.
Join us in exploring how technological advancements are paving the way for a smoke-free future in Nevada.