Bill Johnston
Creating Business Value with Customer Communities
Bill Johnston | Founder, CEO at Structure3
Wednesday, April 26, 2023
Networking: 11:00 am – Noon
Speaker: Noon – 1:00 pm
Ticket info below
OUR NEW HOME, RENO PUBLIC MARKET, IS A FOOD HALL. PLEASE ARRIVE BY 11:30 TO CHECK IN, RECEIVE YOUR FOOD VOUCHER, SELECT YOUR FOOD, AND BE UPSTAIRS ON THE MEZZANINE BY NOON.
In today's fast-paced and hyper-competitive business environment, customer growth, retention, and advocacy are critical. However, traditional methods of customer engagement are no longer sufficient to build and maintain strong customer relationships. The problem facing businesses today is how to effectively engage with customers and create meaningful relationships that lead to increased business value. Customer communities can play a key role here.
In this presentation, we will explore how developing customer communities (on and offline) can provide businesses with a range of benefits, including improved customer retention, higher levels of customer engagement, and how to ignite customer advocacy. We will discuss the steps for creating successful customer communities, including how to develop a vision with your customers, how to articulate a strategy so that your team can execute it, and how to pilot programs in order to find the ideal approach for you and your customers. We will also provide examples of successful customer communities and share tips for measuring the success of these communities. By the end of this presentation, attendees will have a better understanding of how customer communities can be leveraged to create significant business value and how to get started in creating their own customer community.
During April’s Biz Bite you will learn:
How the Internet has revolutionized customer relationships, from Web 1.0 and the Cluetrain Manifesto to Web3
How to think about the value of customer relationships in today’s digitally-mediated environment
How to take a customer-focused approach to community strategy development, and how to balance that with your business goals to create mutually valuable outcomes
Explore examples of successful customer communities, from global Fortune 500 companies to local Reno businesses
Tips (and a template) for taking the next step in exploring your unique customer community opportunities.
Bill Johnston is a pioneering online community-builder, strategist, and designer. His passion is designing online community ecosystems for purpose-driven organizations. Bill founded Structure3C to help organizations create community experiences that power customer engagement and unlock new market opportunities, working with industry-leading firms like IBM, Salesforce, Intuit, and Siemens. Prior to founding Structure3C, Bill held Global Director positions at Autodesk and Dell, where he was responsible for online community and social media globally. Bill is active in the local Reno startup ecosystem as an advisor and investor. Bill spends his winter weekends "on the hill" volunteering as a snowboard instructor at Sky Tavern, helping stoke Reno's future shredders.
Wednesday, April 26th
11:00 am - Noon: Networking
Noon - 1:00 pm: Presentation
$39 — NCET members
$49 — General Admission