Your Ultimate Guide to Integrated Marketing & Breaking Down Marketing Silos

We’ve watched clients from small businesses to large enterprises struggle with integrated marketing. Why? Marketing silos. Silos are great for farms or assembly lines, not so great for high-performance marketing. In this article we’ll dive into how to break down your marketing silos with a kick ass integrated marketing program. 

WHAT ARE MARKETING SILOS?

You’ve likely been a part of a company or agency with specialty marketing departments. The digital marketing data nerds in one corner, public relations networkers in another, designers on their own artsy planet, and so on. This type of marketing silo structure is great for keeping workloads organized and tasks funneled appropriately. Unfortunately, this structure leads to less collaboration on marketing initiatives, less sharing of marketing data, and most importantly, less impactful marketing for the company or agency. Yikes, right? So how do we break down these marketing silos? The answer: Integrated Marketing. 

WHAT IS INTEGRATED MARKETING?

Integrated marketing is a holistic and streamlined approach for a marketing program. Rather than compartmentalizing teams based on specialities, the marketing teams work together and in tandem to target the right audiences at the right time in the buyer’s journey across all relevant marketing channels. The result is a seamless user experience and a higher converting audience. 

Read the entire article at Foundry: https://foundryideas.com/your-ultimate-guide-to-integrated-marketing-breaking-down-marketing-silos/