What's a Value Proposition? It's What Your Business Does Better Than Anyone Else
by Shanelle Mullin
hy do your customers buy from you? What motivates people to choose you, to choose your products over the hundreds of alternatives? What makes your company, and your products, better than the rest?
The answer: your value proposition.
If you can perfect your value proposition, you can increase your conversion rate and improve your marketing strategies across many channels. Learning to present the value your company and products deliver in a compelling way is one of the most high-value, wide-reaching marketing activities.
What is a value proposition?
A value proposition is the value you promise to deliver to your customers post purchase. It’s ultimately what makes your product attractive to your ideal customer. A compelling value proposition meets three criteria:
It’s specific. What are the specific benefits your target customer will receive?
It’s pain-focused. How will your product fix the customer’s problem or improve their life?
It’s exclusive. How is it both desirable and exclusive? How well does it highlight your competitive advantage and set you apart from competitors?
Read the entire article on Shopify: https://www.shopify.com/blog/value-proposition