What is Conversion Rate Optimization – Understanding the Basics of CRO

by Mason Furr

There are a million marketing terms out there, and with technology barreling forth at the speed of light, new ones are being coined every day. CRO is no different. It is essential to understand CRO to properly determine if it is a good fit for your organization.

Conversion Rate Optimization is a system for increasing the percentage of visitors to a website and converting them to customers, or more specifically, getting them to take the desired action on a webpage. This is the standard definition of CRO. However, there are many ways to accomplish Conversion Rate Optimization.

The changes made in a CRO program are commonly done through a series of tests launched and aimed to produce website visitor insights and results. These tests can involve changes to nearly anything, including site-wide or small localized spots (such as call-to-action-specific changes).

Because tests can involve nearly any concept and area, Conversion Rate Optimization is both a multidisciplinary art and science that pulls together creative, analytical, and technical solutions to create tests. This is where it helps to have a team dedicated to digging into data expand creatively on test ideas, and technically develop tests to be launched on your digital platform.

Successful Conversion Rate Optimization programs understand the investment of each test. Although not every test will be a winner, the tests that are will strengthen the overall organizational understanding of visitor psychographics and lifetime site conversion rate.

Benefits of a CRO Program

Conversion Rate Optimization programs have a lot to offer and are necessary for businesses looking to stay competitive and develop a greater understanding of their visitors.

Read the entire article at Noble Studios: https://noblestudios.com/who-needs-conversion-rate-optimization-cro