Three Things That Drive a Performance Brand Strategy

by BC LeDoux, Noble Studios

What do really successful, well-performing brands have in common?

In our experience, regardless of the industry or size of the organization, the most successful brands all have a brand strategy rooted in three things:

Truth, Simplicity and Emotion.

Developing a brand strategy through the lens of these tenets creates the right foundation for a successful performance brand–a brand that really works hard for your company internally and externally, with your customers and your team.

Truth

We love this quote. Nothing could be more poignant when it comes to building a brand. While authenticity is a huge buzz word, if you don’t have a brand strategy based on who you truly are as an organization, you will never have a performance brand. So authenticity is crucial.

These days, customers and internal teams are equipped with next-level bullshit detectors, and if you claim to be something you’re not, you will be exposed. Internal teams have to attach to brand platform concepts like purpose, principles, promises and positioning. They have to live them and breathe them for those concepts to emanate outside of an organization and connect with customers. A brand can’t just be marketing spin. It has to embody the essence and DNA of a company and that’s what should come to life in marketing.

Read the entire article at Noble Studios: https://noblestudios.com/three-things-that-drive-a-performance-brand-strategy/