The Elements of a B2B Social Media Marketing Strategy

Social media is a big part of our daily lives. It connects us to the world. Informs us. Entertains us.

Consumer adoption of mobile technology has swung the door open for B2B digital marketing services to play a critical role in reaching buyers wherever and whenever they’re connected. An optimized B2B social media strategy is a straightforward way to showcase messaging and products for a broader audience in real-time.

Social media users are adept at changing lenses to consume diverse messaging too. B2B decision-makers are the same consumers being targeted with social media posts to buy clothes, cars and cappuccinos. And with the number of people involved in B2B solutions purchases up to 6.8 on average, the extra lift in impressions from social media is much needed. (Harvard Business Review, 2017)

Does Social Media Marketing Work for B2B?

Yes! 75% of B2B buyers use social media to support their purchase decision. (HubSpot, 2017)

There are many strategies, best practices and tools that make social media marketing beneficial for B2B organizations. Unlike most B2C social media marketing, there is a limited mass-market appeal for a B2B organization so implementing a social media strategy designed around your industry is critical. Not everyone is in the market for a high-quality atomizing spray head for a medical lab, a GE9X jet engine afterburner or even a destination website that invites the whole world to a nation.

But if you can create content and generate leads from the few people who want these products, then that’s a win.

Embracing this differentiation is key to generating sales through a well-crafted B2B social media strategy. Understanding the limits and role of digital marketing in B2B creates a focus on being influential for a small group of buyers with particular needs and finite purchasing power.

An optimal social media strategy lets your business be everything to all of the RIGHT people.

Read the entire article at Noble Studios: https://noblestudios.com/b2b-social-media-marketing/