More Than A Press Release: The 411 On Creating A Public Relations Strategy

by The Abbi Agency

Public relations is often a misinterpreted element of a brand’s marketing mix — for many brands, press release distribution represents the beginning and end of their earned media efforts. While this way of thinking may suffice for some, we disagree with this notion and refuse to serve as a “press release factory” for our clients. Instead, we spearhead award-winning public relations campaigns that have performance-driven results for our clients.

By no means does this imply that we’re writing off the traditional press release. We believe it is still alive and well, and can be used as long as there is a strategy for it. Gone are the days of what industry insiders call “spray and pray” – sending untargeted press releases to a wide range of outlets. If that sounds like your public relations strategy, we highly recommend working with a professional to optimize your press release to get the most leverage from your efforts.

Public relations is such a broad term— the theory in practice has always been about telling your brand’s story to increase awareness and improve reputation. However, there is no cookie-cutter way to implement this way of thinking. Your public relations strategy will be unique because it should be driven by your businesses’ marketing goals. Side note: make sure that you’re investing the time and resources into a performance-driven campaign (more on this below).

Read the entire article at the Abbi Agency: https://theabbiagency.com/blog/public-relations/more-than-a-press-release-the-411-on-creating-a-public-relations-strategy/