Marketing your business out of a pandemic

Ira Gostin

With the reopening of our economy slowly in progress, business owners are asking themselves “where do I start on my marketing?” There is no one-size fits all answer, but there are some must-do tasks to get started.

Identify what you were doing and assess what worked with actual results and discard what didn’t. But realize that times are different than they were last year, so you might give certain tactics a second look.

One of those areas is Facebook. According to some studies, Facebook has experienced a 50% to 70% growth in market since the beginning of the pandemic. This includes a broadening of audience to include more millennials and Gen Zers.

I have been skeptical on over-reliance on Facebook, but this may be a better opportunity than in the past.

Instagram stories are reportedly up over 200%, and YouTube is the second most visited website in the world. Regardless of the growth of social platforms during the pandemic, basic principles still apply.

You have to carefully identify who your customer base is and establish this is the correct audience for your business.

Read the entire story in the Northern Nevada Business Weekly: https://www.nnbw.com/news/ira-m-gostin-marketing-your-business-out-of-a-pandemic/