Incline Village sisters, entrepreneurs launch new business juicery business

by Miranda Jacobson

After throwing around the idea for almost three years, Incline Village sisters Emme and Maea Wistrom followed their passion and opened EverGreens Juicery.

The delivery-based, cold-press juice business began in 2019 while the now Sierra Nevada University alums were participating in business competitions.

“So it started as she [Emme] would have these ideas, and then I’ve used them as projects for class and we’d work on them together,” Maea Wistrom said. “And EverGreens was the one that we ended up doing multiple projects on throughout my years in the business program.”

Their pitch, which did not place during the 2019 SNU Business Pitch Competition, ended up growing into a profitable business that sells out quickly every week. Through their website, North Tahoe customers can custom order juices, and on Sundays, have them delivered to their home.

“We start with recipe tasting,” Emme Wistrom said. “We probably make it five to 10 times before we’re like, ‘Okay, this is actually good juice.’ Then we have to weigh it all out.”

The Incline Village-based entrepreneurs explained that each juice is specialized not only by the flavors, but by the nutrients present in each juice.

Read the entire article in the NNBW: https://www.nnbw.com/news/2021/may/28/incline-village-sisters-entrepreneurs-launch-new-b/

The company's green juices and ’Blush’ juice are some of the most popular flavors. Courtesy photo provided to the NNBW.

The company's green juices and ’Blush’ juice are some of the most popular flavors. Courtesy photo provided to the NNBW.

Gabrielle M. Brackett