Generate Leads for Your Business With These 3 Tips

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by Danielle Christenson, Noble Studios

Despite coronavirus’s impact on business, brands have a tremendous opportunity to connect with customers and meet their rapidly changing needs. If they don’t, consumers are increasingly more willing to move onto the next business that can meet their needs.

Kim Spalding, Director of Product Management, Small Business Ads at Google, states in a recent article that an Ipsos survey found nearly 32 percent of consumers had shopped online with a brand recently that they had previously not engaged with before COVID-19.

As a certified Google Premier digital marketing agency, we found that Google’s look at tapping into search to generate leads inspired us to think of ways to secure your best leads with the use of certain Google ad formats and Google’s custom intent feature.

1. To Generate Leads, Start With The Basics

Consumer search behavior has drastically changed over the past few months, so it’s pretty safe to assume that identifying shifts in consumer demand is a bit of a mixed bag. Google suggests sticking to some basics to help you respond to these changes successfully.

  • Use Google’s intent feature to maximize combinations of signals that allow you and your teams to develop solutions in real-time.

  • Identify new audiences to generate leads through the use of strategic display advertisements and personalized discovery ads to generate leads.

  • Observe creative best practices set by Google and strategically think about your messaging for consumers searching for new brands.

  • Utilize Google’s optimization score and performance planner to adjust bids and budgets to stand up against changing demand.

Read entire article at Noble Studios: https://noblestudios.com/lead-generation-tools-for-your-business/

Chris Ewing