Building a brand for your small business

Lauren Thomas

The essence of your brand is what you want people to think of when they hear your company’s name. Simple, right? But for small businesses, building a brand can be one of the more challenging things to accomplish.

Building a brand doesn’t have to be expensive; a strong brand presence can be achieved through thoughtful planning and mindful execution. Consistent visuals, tone, language and logo all work together to build the brand you want for your business.

A business’s brand has the power to communicate what a company does and what it stands for. Branding can illustrate to customers what they can expect from your business, including things such as the products and services, and how your business is different from competitors.

A great starting point when considering what you want your brand to become is thinking of how it will set itself apart from the competition. Defining what makes your business distinctive and what your business stands for. This will give you the foundation to building a strong, meaningful brand.

Read the rest of the story at rgj.com.

Lauren Thomas is a marketing intern at the Nevada Small Business Development Center. She is a fourth-year marketing student in the University of Nevada, Reno College of Business and is graduating this May in the top of her class.