5 ways to use video marketing to strengthen your small business branding

by Kimberly Zhang

Consumers and marketers alike have noticed a significant upward trend in video content over the last few years, but what does this trend look like practically? A recent report by Hubspot sheds light on some key figures: 85% of business people use video as a marketing tool, up from 61% just five years ago. 

Perhaps the most important stat for marketers, though, is that 99% of those that use video content do so again the following year. Once video is deployed, the results speak for themselves. 

That is, if you use the medium correctly. Video can take brand voice to new levels, but the form is not an easy one to master. If you want to get the most out of your video strategy, you’ll need to tread carefully. Here are a few key things to keep in mind:

1. Capitalize on existing video platforms

Though video-embedded banner ads are becoming increasingly popular, the best destination for your video content is on platforms already based around video: YouTube, Tik Tok, Snapchat, Hulu, and so on. If users can seamlessly go from watching content of their choice to watch well-curated ads, they’re more likely to respond to what they’re seeing. 

Experts say that YouTube Ads are the next “blue ocean,” a place where marketers can expect to make between four and five times their typical ROI. Consumers on platforms like YouTube are already primed for video content — it’s up to you to deliver it to them. And instead of waiting for those customers to find your videos organically, you can shortcut the process by targeting them using YouTube’s ad platform. 

Read entire article at Business Insider: https://www.businessinsider.com/how-to-use-video-marketing-to-expand-small-business-branding-2021-2