Wednesday, November 9, 2022
Program and Lunch: Noon - 1:30 pm
Networking: 11 am - noon
The competition to gain the attention and trust of consumers through digital media never has been more spirited than it is today — and the challenge is going to be even greater tomorrow.
The best marketers, whether they’re developing a national brand or creating cost-effective digital marketing for small local business, know the importance of keeping their skills sharp. Top results demand the best strategic insights and the tactics that reflect today’s digital marketing environment.
Abbi Whitaker and Jarrod Lopiccolo, who have built national powerhouse digital marketing agencies based in Reno, moderate our 7th Annual State of Digital Marketing Panel and lead a group of panelists who will share their strategic insights as well as their thoughts about the tactics that make sense today.
They’ll share tips including:
VOICE SEARCH: what factors SMBs should consider for improving their local listing’s performance on voice search
VISUAL SEARCH: What impact will Google Lens have on e-commerce, and what are a few ways SMBs can optimize images for visual search?
PERSONALIZATION: what are simple ways for SMBs to introduce personalization into their marketing?
DIGITAL CITIZENSHIP: ethics, privacy, regulation, social responsibility
WEB DESIGN & DEVELOPMENT: what is the first thing businesses should consider when developing a new website?
GENERAL TRENDS
Our hosts:
Jarrod Lopiccolo, CEO & Co-Founder, Noble Studios
Abbi Whitaker, President & Co-Founder, The Abbi Agency
(Click on speaker’s name for bio)
NCET members may buy an unlimited number of guest tickets at member prices. Join before you RSVP for this event and your savings will pay for some or all of your membership! Join NCET now and save.
Wednesday, November 9
Networking: 11:00 am – Noon
Program and Lunch: Noon – 1:30 pm
• Prices: $49 – NCET members / $59 – non-members
All NCET events must be paid for in advance. Unpaid reservations will be cancelled automatically.
The Fine Print:
Advance reservations required.
No-shows will be charged the full amount of the reservation unless cancelled at least 48 hours prior to the event.