Lies, Damned Lies, and Marketing
Atul Minocha - Chief Outsiders
Wed, Mar 23
Speakers: Noon - 1 pm
Networking: 11 am - Noon
Atul Minocha
It’s no secret that most CEOs and business owners have been frustrated with their own marketing efforts. Some may have even reached the point of dismissing marketing as a useful business function altogether.
This talk is about uncovering reasons behind these frustrations. And more importantly, what can businesses do to not only avoid such frustrations in the future, but also get a much higher return on their marketing efforts.
Atul’s presentation includes:
Underlying reasons for why you might have been frustrated with marketing
Why marketing is one of the most useful and underleveraged functions in any organization?
What are some of the relatively simple ways to maximize your return on your marketing spend?
What is big-M and small-m marketing, and why you need both for success?
How can one select different marketing programs for specific needs and goals of YOUR organization?
About our Speaker:
Atul Minocha is a partner at Chief Outsiders, a national marketing consulting firm that helps CEOs accelerate growth. With experience in startups and Fortune 500 companies like Honeywell, Kodak, and Toyota, Atul works in a wide range of industries, from automotive and healthcare to industrial goods, technology and SaaS. Atul loves to work on business growth problems that have been stewing for some time.
He has also been teaching marketing courses at graduate-level for 13 years. He is currently Professor of Practice at Hult International Business School at their San Francisco, Dubai and London campuses.
He recently published a marketing guide for CEOs titled Lies, Damned Lies, and Marketing. An Amazon bestseller in multiple categories, it has also been named by Forbes as the #1 book to read for “entrepreneurial success”.
He has a degree in mechanical engineering from the Indian Institute of Technology Delhi and an MBA from Yale University.
Reno-Sparks Convention Center
4590 S Virginia Street
Reno, NV 89502 (map)
Wed, Mar 23, Noon - 1 pm
11 am – Noon: Networking
Noon - 1 pm: Speakers
• $39 – NCET members
• $49 – General Admission
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