AI, Human Creativity, and Your Marketing
Brandon Evans
Content Writer | Evans Writing
Wednesday, September 25, 2024
Networking: 11:00 am – Noon
Speaker: Noon – 1:00 pm
Ticket info below
Reminder: NCET Biz Bite luncheons are now located at The Par by Parlay 6 Brewing Company. See venue and parking information below.
AI has gotten insanely good at creating marketing content. And it keeps getting better. Because of this, it's being used to cut corners and bypass the messy human creative process. But regardless of how much AI advances, human creativity is irreplaceable. In a world flooded by formulaic AI-generated text and media, the only way to stand out is to offer uniquely human perspectives in ways that connect with the actual humans you’re trying to reach.
So, I'll offer practical wisdom for using AI as a creative instrument rather than a creative imposter, discussing its limitations and superpowers for creating content that connects with your audience, builds your credibility, and boosts your bottom line.
During the presentation, you will learn:
The differences between AI and human creative processes
The problems with AI
How overreliance on AI can negatively impact a business
Why human creativity matters for connecting with humans
Practical wisdom for using AI in marketing
Brandon Evans is a content writer from Reno, NV, combining the art and science of storytelling to help businesses stand out in a competitive marketplace. To learn more, go to evanswriting.net.
Wednesday, September 25th
11:00 am - Noon: Networking
Noon - 1:00 pm: Presentation
$39 — NCET members
$49 — General Admission
Click here for NCET’s official announcement regarding Biz Bite’s new venue The Par by Parlay 6 Brewing Company. The Par is located in midtown. Free parking is accessible in the lot immediately south of Thai Chili on the east side of South Virginia Street. Street parking is also available. (See image)
