NCET Tech Bite: Email Marketing for Your Business – Nov 19th

NCET Tech Bite, Atlantis Casino & Spa

What determines which email messages are read and which are discarded without opening? How do you create a powerful E-mail marketing campaign for your business? When is the best time to send your E-mail blast? What should the subject line read? Mike McDowell of KPS3 will answer these questions as well as discuss the best ways to segment and manage recipients. He will also focus on metrics by reviewing reports and key performance indicators of an E-mail campaign.

Reno incubator C4CUBE moves to Midtown

Cube Logo

C4CUBE’s move gets it closer to the action of the bustling Midtown district to tap into the vibrant, youthful energy of Midtown and supplement the district’s retail and food offerings with a technology-oriented startup vibe. Midtown includes budding entrepreneurs from the nearby Riverwalk District’s Startup Row, and benefits from the injection of new blood and residents that continue to move into the neighborhood.

Startup Weekend – Nov 21

Startup Weekend Logo

The third annual Startup Weekend Reno is scheduled for for the weekend of November 21 at the Reno Aces Ballpark. Startup Weekends are 54-hour long, hands-on experiences where entrepreneurs and aspiring entrepreneurs can find out if their startup ideas are viable, and where others can experience the startup process. Startup Weekend attendees have technical or design backgrounds while others have a variety of business backgrounds.

Take a Byte Out Of Crime: Preventing Cyber-Attacks

NCET new vert

Cyber-attacks seem to take place daily, affecting both large national companies and small local businesses. On October 28, you’re invited to join Senator Harry Reid, Attorney General Catherine Cortez Masto, and national, state, and local experts to learn how to protect YOUR small business from cyber-attacks. You’ll have an opportunity to hear from Law Enforcement and Consumer Protection Agencies, learn tips and techniques to prevent fraud, and learn how to create a Fraud Action Plan. The event is on Tuesday, October 28, 2014 from 1 – 3 pm in the Silver and Blue Room at the Lawlor Events Center at the University of Nevada, Reno

Sramana Mitra: Entrepreneurship Does Not Equal Financing


I am terribly irritated by the pervasive and continuously fanned misperception that Entrepreneurship equals Financing. It doesn’t. Entrepreneurship = Customers + Revenues + Profits. Financing is optional.
Exit is optional. The media is reinforcing the myth. Business schools are reinforcing the myth. And hence, they’re setting up entrepreneurs for failure. Too Early – A business can only become big if it can first get off the ground. The problem with perpetuating the myth is that most entrepreneurs try to raise money immediately and mostly bump around against solid walls.

4 easy steps to be successful with social media marketing

Milena Regos
Out & About Marketing

Social media marketing is a time consuming process and many companies struggle with getting up to speed on industry knowledge, staying up with the trends and daily changes that occur on social media channels, and time and budget resources. Every day, we talk to brands that have the same challenges. There’s way too much to do in a day and as a small business owner, social media adds another full time job. Hiring an intern has proven to be successful only in certain areas. Having a strategy and a plan is normally a good first step towards identifying the business specific needs and deciding what resources will be required in order to execute the strategy successfully.