When pitching a client to media, knowing which journalist or editor to pitch is just as important as knowing what to pitch. Thanks to PR and social software such as Cision and Vocus (two companies that recently joined forces), a plethora of media contacts are at our fingertips, but what’s in a name unless you know how to use it? Here are a few quick tips to ensure your message is reaching the right ears.
On March 25, Marie Gibson of Gibson, Gale & Associates will discuss the power of QuickBooks. She will point out the common QuickBooks mistakes made by new users that affect their reports’ integrity and how to prevent them. She will also focus on the use of financial reports in managerial decision-making.
The Local Emerging Small Business (ESB) Program is a new certification program for Nevada small businesses interested in doing business with state and local government agencies. Administered by the Nevada Governor’s Office of Economic Development (GOED), the ESB Program was created to encourage the development and growth of small businesses in Nevada.
Things are heating up in the Reno area as the nation’s largest provider of solar power officially announced its arrival in Northern Nevada. SolarCity launched its service in Reno, Sparks and Carson City on February 17, allowing customers to start placing orders for solar panel installations. The company’s entry into the area further expands its footprint in the Silver State. Nevada became the 15th state served by SolarCity after it launched in the Las Vegas area in May of last year.