Our reputation as an employer is important. Our image affects talent attraction, engagement, and retention strategies. In this competitive marketplace, HR has become a marketing arm for employees just as traditional marketing departments apply tools for attracting and retaining clients and customers. Here are four tips for creating a relevant employment brand.
Mary Barra, CEO of GM, recently said, “Forget culture, it’s about behavior.” There are thousands of behavioral choices we make daily, at work and elsewhere. Behaviors, not culture, at GM led to unsafe cars killing people. Behaviors at your company influence your success or failure in innumerable ways.
Adams Hub for innovation is a start-up business incubator and co-working hub dedicated to helping entrepreneurs grow their business–faster, better, stronger. Created and funded by the Hop & Mae Adams Foundation, Adams Hub offers a state-of-the-art facility, educational tools and services, an extensive network of mentors, service providers, and seed investment capital for entrepreneurs to launch, grow and accelerate the success of their start-ups.