When most people hear the term ‘elevator pitch,’ they think they have at least 30 seconds, maybe more, to showcase who they are and what they do. But they’re wrong.
When I first started my business, Bridesmaid for Hire, I’d find myself gushing about what I do and all the services I offer. I even tossed in a few big accomplishments and business wins. But although what I do is unique and odd to some, even I couldn’t hold people’s attention after the first few sentences.
The truth is, humans have short attention spans that are easily distracted. This means it’s time to significantly cut down your elevator pitch. Here’s exactly how to craft a stand-out and memorable elevator pitch to grab attention and avoid dragging past the eight-second mark.
1. Start with what you do
It’s important to start off with a clear statement about what your business does. As the owner of your business, it can be tough to figure out what to include since you truly see the business from so many different angles.
Instead of cramming in a bunch of buzzwords and key points, limit the answer of what you do to maximum three things. Try thinking of categories to summarize the different parts of your business or pick one general statement that encompasses the “heartbeat” or the main purpose of your business.
Read entire article at Business Insider: https://www.businessinsider.com/how-to-write-strong-elevator-pitch-to-network-business-2021-3