I am amazed at how many small businesses do not take full advantage of social media, which—as the Internet did two decades ago—allows any business to compete with larger, more established entities. What further amazes me is how few small businesses maximize their presence on LinkedIn and instead just follow the trend at Facebook and Twitter. Why would a niche business-to-business (B2B) company establish a Facebook fan page when their potential customers may not be social on Facebook but are already used to networking on LinkedIn? I’m confused.
If you’re not getting inbound leads from your presence on LinkedIn, here are a few potential reasons. Read full story: