By Constance Aguilar, The Abbi Agency
Creating content day after day to share on multiple social media networks can be exhausting and resource draining. Social managers, don’t do that.
Instead, utilize content from your fans and followers to generate brand awareness and give your social media an authentic and genuine connection with audiences. AKA: get yourself some user-generated content! Double the credibility, cut the work in half: win-win.
Here are ten reasons why every digital marketer needs social strategy that includes UGC:
1. It’s hot
InformationWeek predicted UGC would be become one of the hottest social trends of 2014, but to us, it was already there. Brands of all sizes and industries are jumping on the UGC wagon and using different tactics to encourage fans to create and distribute content on their behalf.
2. It’s influential
In a study by Harris Interactive, the 2,000+ participants were asked what influences their purchases online…#1 answer? Friends and family. UGC gets in front of fans’ networks and helps encourage them to buy your products or support your brand.
3. Lots of options
UGC isn’t just about getting a fan photo with a product. Videos, testimonials, reviews, Tweets, contest entries, tips and tricks, etc. can all come from fans and enrich brand’s social presence.
Read more here.