With 313 million average active monthly users, Twitter can prove extremely beneficial to your business. The social media platform helps businesses expand reach and connect with new and existing customers. In fact, 66 percent of Twitter users have discovered a new small business while using the platform, and 94 percent of users plan to buy a product or service from a small business they follow on Twitter. Here are some tips to help you harness the power of Twitter.
1. A simple marketing strategy
The 5-3-2 marketing strategy is a simple marketing strategy to implement when using Twitter. For every 10 tweets posted, break them up into three categories. Five of these tweets should be content from other sources relevant to your audience, also known as the curation category. As an example, if you own a small business, tweet out advice you come across from organizations such as HarvardBiz or Reuters Business.
Three of these tweets should be content you’ve created relevant to your audience, otherwise known as the creation category. An example of this would be letting your followers know about an event happening at your business. Finally, two out of the 10 tweets should be fall into the humanizing category. One way to do this is to create conversational tweets. For example, if the Nevada Wolf Pack had a baseball game, you can mention what a great game it was.
2. Crafting the perfect tweet
The perfect tweet should include a call to action using words such as “click,” “follow” and “purchase.” While Twitter is known for its hashtags, it is important not to go overboard. Use no more than two to three hashtags per tweet. The use of urgency words in tweets average higher engagement, so make sure to include words such as “right now” or “today” whenever possible. Pictures are also incredibly valuable on Twitter. Tweets with images average twice the engagement of tweets without them. Finally, while Twitter limits users to 140 characters it is important not to use too few characters. Tweets with fewer than 60 characters see one-third the engagement of longer tweets.
3. Know when to post
According to marketing analytics software TrackMaven, the best time to tweet is Thursday around 5 p.m. However, it is important to do secondary research regarding your specific industry. Always keep your audience in mind when trying to reach as many followers as possible. Third-party applications such as Tweriod will analyze your tweets and let you know the best time to post. Third-party software applications such as Hootsuite and Tweetdeck can help you easily organize, schedule and monitor your Twitter activity throughout the week.
People interested in learning more about the use of Twitter for business are encouraged to contact the Nevada Small Business Development Center, nsbdc.org. Counselors are available to help you better understand and market your business.
Anthony Ciaramella is a graduate student in the Reynolds School of Journalism at the University of Nevada, Reno and serves as a business development adviser in the Nevada Small Business Development Center.