By Steven Silva and David Lewandowski – Attorneys at Fennemore Craig
Walk around Reno and you can feel a charge in the air. The energy is palpable. Whether strolling by the funky boutiques of midtown or taking in a quick pint in the brewery district, you can’t help but see that buildings are rising from the ground all around the region.
Reno has become the next Silicon Valley, Seattle, Austin, and Portland in the minds of the national media, having landed unbelievable deals to host Tesla, Apple, and other major technology companies. even the tech giant Google recently purchased 1,210 acres of land at the Tahoe Reno Industrial Center for nearly $29.1 million, according to documents filed with storey county earlier this year.
This remarkable evolution of Reno from a gaming mecca to a major tech- hub has been fueled by high-profile development deals, garnering national media coverage. Reno has become an “it” town, and it isn’t by accident.
This revitalization – this RENOvation – is no quirk of fate, but the hard-earned fruits of the labor of a community working tirelessly to leave behind both the worst economic crisis in a half-century and the legacy of “Reno 911” jokes, to ascend to new heights. Beyond the headline-generating billion dollar deals is a story of hard-won, ground-up perseverance and a willingness to invest in regional growth. A willingness to reinvent the region born from necessity.
A scant six years ago, the sense of urgency was profound. “We Must Start Now.” – this declaration headlined the Reno Gazette Journal on February 3, 2011, following a forum held by business and community leaders to discuss Reno’s economic downturn. Northern Nevada was crippled. The real estate bubble had burst, thousands of homes were in foreclosure, the historic gaming sector was down, and Reno was facing one of the highest unemployment rates in the country at 13.1%, nearly a full 4% above the national average.
Read the rest of the article, in PDF form, here: Peppermill’s LINK Magazine – Winter 2018