I frequently lead workshops on leadership for the client companies I work with. And each time I do, I have the pleasure of introducing many of them to one of the most important leadership tools I’ve discovered; one that has had immeasurable impact on my own life and leadership: Mindfulness.
The Northern Nevada of tomorrow is bigger, brighter and faster than today. Exciting new opportunities are on our horizon. Is your small business ready to make the most of these opportunities? Many small businesses in our region have relied on their wits and their relationships. We’ve been scrappy and done more with less. Now we are swimming in a bigger pond and need skill sets to match. We must provide more training to our employees and groom them to be the workforce we need tomorrow.
The “public” techniques inherent to the concept of “public relations” can be used to talk to all of your employees at the same time. They also allow you to communicate the benefits of your product or service to hundreds — if not thousands — of potential clients at once. Strategic public relations tools allow you to directly target specific audiences with specific information.
As a small business owner, how do you determine where to spend your marketing dollars and uncover what strategies and tactics make the most sense for your business in such a rapidly changing industry where keeping up with your competitors has become not only confusing, but increasingly difficult?