A hashtag — in the olden days known as “the pound sign” — is a word or group of words after the # sign like #hashtag, #buylocal or #marketing. Marketers use them as a way to engage your company’s brand with your market through social media (Twitter, Instagram, Google+, Pinterest and Facebook). Why do they matter? Hashtags are searchable, allowing you to become part of a larger conversation with a larger audience — in fact, an instantly global audience. Intrigued? You need a few good strategies.
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