Ethical behavior in social-media marketing is rooted in exactly the same practices as any ethical behavior in life. Ethical people tell the truth. Ethical people make good on their promises. Ethical people don’t seek to deceive. Ethical people value their reputations above all else.
Business folks who get too wrapped up in the busy-ness of December are in danger of stumbling out of the gate in January. Businesses that miss their revenue goals in January often spend the rest of the year digging themselves out of a hole. Strong January sales, the results that create year-long momentum, depend on the marketing plans created today. Businesses that put off planning until after the holidays often find they’ve lost half of January before they get rolling.
If panelists of the 2nd Annual NCET State of Digital Marketing luncheon were knights of the round table, then content would still remain king. But being king is more than simply owning a position. It’s leading with a vision and mobilizing villagers to take action toward something more meaningful. While the tone of the inaugural event in 2016 revealed trends on content positioning, the 2017 event had a strong emphasis on influencers and customization.
Brand-building in the digital age feels daunting. How do you learn about your audiences? What are “channels” and how do you use them? How do you make your website and social media efforts matter? The Abbi Agency in Reno just finished development of a cohesive brand for Butte County in California, and our process likely holds promise for other organizations building their own brands.
Ten Business Pitch Competition finalists have been selected to pitch their company’s product or service to a panel of judges at the sixth annual Governor’s Conference on Business in Sparks on Aug. 17. Each of the finalists will have two minutes to make their pitch, followed by a three minute Q&A session with the judges.
As a PR professional, it may seem like a large enough task to target an already brand loyal consumer, or disrupt the conversation in a heavily competitive market. But what about when your client’s target customer is another business or organization? Business-to- business public relations focuses on earning measurable results in the form of marketing-qualified leads, new business opportunities and closed deals. Essentially, B2B public relations is about forming lasting relationships between businesses, far beyond any placement or metric.
We don’t have to look far past our smartphones to recognize that a great idea can change the world. But in this digital age, when everyone seems to have an idea, it can be challenging to get a project off the ground. Crowdfunding sites like IndieGogo and Kickstarter popped up to provide a solution, by offering perks to early adopters of technology and products in exchange for funding, and by 2015 the crowdfunding industry was estimated to have generated $34 billion in revenue — a figure that’s projected to grow to $96 billion by 2025.
Social media has been around for nearly two decades, and millions of best practices case studies have been published for small businesses. However, many businesses make the same mistakes time and time again. Are you one of them? End 2016 with some social media reflection and cut out these don’t’s in the New Year.
As the leader of a public relations agency, I’ve seen too many content marketing strategies out there continue to reflect the culture of a 30-minute beer when the market expects a two-minute beer. We’re now more than two decades into the era defined by Apple’s legendary marketing guru, Regis McKenna, as “real-time marketing.”