It’s 2018, a brand new year! Most businesses are taking some time to reflect on 2017’s successes and failures, and how to improve in this new year. Part of those plans should include advertising. It has never been more important than now to begin advertising your business. I’ve heard from many different industries, and they all tell me the same things. Markets are too competitive, we don’t have enough budget to run ads, etc. etc.
Nevada jumped to the vanguard of energy storage policy after passing a revision to its state renewable energy targets. In the past week, state legislators deputized the Public Utilities Commission to investigate whether it is in the public interest to require an energy storage procurement by utilities.
Now that your business has benefited from incremental growth in sales and product brand awareness in your target markets, it is time to consider where do you go from here? How will you grow your business? One option is to maintain the status quo by conducting business as usual while earning a steady stream of income from your existing customers.
When pitching a client to media, knowing which journalist or editor to pitch is just as important as knowing what to pitch. Thanks to PR and social software such as Cision and Vocus (two companies that recently joined forces), a plethora of media contacts are at our fingertips, but what’s in a name unless you know how to use it? Here are a few quick tips to ensure your message is reaching the right ears.