Starting a new business is fun, but it takes careful planning to do it right. Even if you’ve been in business for several years, you may find this information useful. As a marketing consultant, I’ve been able to backtrack and fix some of the foundation issues for small businesses in order to help them grow. Many say they had wished they had called me sooner. My goal with this article is to help shed light on some of the most common mistakes I’ve seen over my 20-year career helping small business owners, and help advise small businesses on how they can avoid them. 1The good news is that small business failure has decreased in 2016 according to Entrepreneur. It claims some of the reasons are smarter small business owners and better business-management technology.
A USP — or unique selling proposition — is a marketing concept used to explain successful advertising campaigns of the 1940s. The concept: such campaigns offered original and compelling stories to the customer, which convinced them to switch brands. How does this apply to modern business?
Given the large number of printers in Northern Nevada, here are some tips on how best to work with YOUR printer and get the most bang for your buck with every piece you print, whether it is business cards or mailers. What does this entail and what should be important to you when you, designer-for-a day, you hit the ol’ PC?