When done well, using social media can help create deeper personal relationships with customers and increase brand engagement. Social media also offers the ability to quickly spread the word about promotions and deals. While there is no right or wrong way to do social media, remembering a few of the basics is important.
Why is this even important? The name of the game in social media is reach. Knowing and using the proper video ratio will increase your numbers. More views/clicks/engagement for less money.
As a solution to those ever-growing challenges, sales teams are now turning to online networks to guide their prospects through the buyers’ journey. Specifically, they are leaning on LinkedIn for its powerful lead generation and nurturing capabilities.
When used appropriately, LinkedIn has numerous benefits for businesses including increasing exposure, boosting quality business connections, attracting new business, enhancing knowledge base, and gaining credibility. Additionally, LinkedIn is useful in lead generation because it opens doors for a flood of potential customers.
Whether your social media strategy is to increase brand awareness, inform potential customers of your services, build your audience, or to generate sales leads, you need to organize your efforts to maximize your results. You wouldn’t plan a big family vacation around the world without creating an itinerary, would you?
Ethical behavior in social-media marketing is rooted in exactly the same practices as any ethical behavior in life. Ethical people tell the truth. Ethical people make good on their promises. Ethical people don’t seek to deceive. Ethical people value their reputations above all else.
You’ve heard the questions and conspiracy theories, but we’ve done the research, and guess what? Facebook really is listening. So are your other devices. Here’s how that affects advertising, why you should care — and how to lock your devices down. Short of moving all conversations to a cone of silence, that is.