When used appropriately, LinkedIn has numerous benefits for businesses including increasing exposure, boosting quality business connections, attracting new business, enhancing knowledge base, and gaining credibility. Additionally, LinkedIn is useful in lead generation because it opens doors for a flood of potential customers.
Whether your social media strategy is to increase brand awareness, inform potential customers of your services, build your audience, or to generate sales leads, you need to organize your efforts to maximize your results. You wouldn’t plan a big family vacation around the world without creating an itinerary, would you?
Ethical behavior in social-media marketing is rooted in exactly the same practices as any ethical behavior in life. Ethical people tell the truth. Ethical people make good on their promises. Ethical people don’t seek to deceive. Ethical people value their reputations above all else.
You’ve heard the questions and conspiracy theories, but we’ve done the research, and guess what? Facebook really is listening. So are your other devices. Here’s how that affects advertising, why you should care — and how to lock your devices down. Short of moving all conversations to a cone of silence, that is.
When it comes to social media platforms LinkedIn can be an excellent tool to generate leads for your business. Its primary function has always focused on businesses looking to grow their network.
Likes, comments, shares, pins, updates, oh my! Whether you have been in business one day or fifty years, you cannot escape social media. Chances are you have a friend, business associate, or employee who talks about social media and raves about how great it is. Everywhere you look, social media is around you.
As a business owner or marketing professional, can you say you’ve consistently devoted time to practicing the fundamentals of your trade? Employing daily or weekly practices toward marketing fundamentals can contribute to incremental and tangible success. Specifically, there are three essential marketing “basics” that are time-tested to aid in accomplishing business goals.