The New Year will arrive in a few days, so consider these resolutions for your business for 2018.
Turns out, there are quite a few lessons to be learned there. And one of the primary overlaps pertains to what I call the “intentional interview,” a dating behavior that serves as a good model if you’re considering a job/career change. Nothing says “sexy” like an interview, right? Let me explain.
According to Kylie Rowe, a local Reno professional who recently gave a presentation on personal branding at a Nevada Center for Entrepreneurship and Technology (NCET) event, your personal brand exists whether you like it or not. Personal branding is about taking ownership of your actions online, choosing to play an active role in your own process of unfolding, and deciding to leverage the web to build your networks in a way that supports the goals you want to achieve. It also is consistent with your life offline.
We live in a digital world and who we are online is (almost) everything. Sure, we can argue that face-to-face relationship building and in-person contact is the most memorable, effective and lasting, but there are billions of us online and that’s where we spend most of our time learning and connecting. If we don’t take control of how we’re perceived through our personal brand and how we digitally represent ourselves, then we’re leaving it up to the world wide web, or the last time your wildest Facebook friend tagged you in a public post.
Marketing for your small business is a challenge that is as fluid as it is complex. Across the ever-changing landscapes of online marketing and social media advertising, developing a strategy that incorporates many different platforms, while maintaining a cohesive and genuine brand message can be a perpetual struggle. The trend towards capitalizing on content marketing is a strategy that’s proving beneficial for companies at all levels, but particularly for those smaller businesses hoping to regain market share.
While the ethics questions involving copyright infringement might be familiar to all of us, the world of social media has presented new ethics considerations. One ethics question arises when someone uses another person’s photo without authorization, acknowledgement or payment. It is not so well known that a photographer owns the rights to photos regardless of having registered a copyright. Further complicating the use of photography is the reality that nearly everyone with a smart phone can publish and share photographs.
In today’s fast-paced world, staying on top of digital trends is incredibly challenging and it’s easy to get swept up in the latest craze, especially when it comes to marketing your brand on social media. Online audiences rely more and more on social media to get their news, do research and keep tabs on their favorite companies. What does that mean for small businesses, short on resources, with staff members wearing many hats? It’s time to evaluate quality over quantity, and make the most of those valuable resources.