Data is an expensive commodity, and, for most marketing firms, demographic databases that cost thousands of dollars are simply not an option. Social media changed everything. Social media brought the producers and consumers to the same playing field and introduced them on a face to face level. Now data on everything from lifestyle choice, to market trends, to relationship preference, to age is freely waiting to be gathered. However, most marketers get lost on how to gather this information, and don’t know how to apply it once they have it. How is it done, and how can mined social data work for you?
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