The essence of your brand is what you want people to think of when they hear your company’s name. Simple, right? But for small businesses, building a brand can be one of the more challenging things to accomplish.
Every New Year ushers in new ideas, new resolutions and new trends. Paying attention to the emerging ideas can be key for business success. Staying on top of predicted trends and shifts can help small business owners stay ahead and take advantage of opportunities to grow.
Back when many cities had just three TV stations and you had to walk to the TV to change channels, I looked forward to TV Guide’s Fall Preview of new and returning shows. With that in mind, here’s my annual NCET’s Fall Preview of programs and events designed to help Northern Nevada’s small businesses and entrepreneurs.
Marketing for your small business is a challenge that is as fluid as it is complex. Across the ever-changing landscapes of online marketing and social media advertising, developing a strategy that incorporates many different platforms, while maintaining a cohesive and genuine brand message can be a perpetual struggle. The trend towards capitalizing on content marketing is a strategy that’s proving beneficial for companies at all levels, but particularly for those smaller businesses hoping to regain market share.
We are headed into a time in Northern Nevada where workforce readiness is a real concern. Without proper preparation, it will become a crisis for some—especially small businesses. Northern Nevada community leaders are paying attention to the need to ready our workforce for current and projected growth. Keep in mind that EDAWN is predicting 50,000 new jobs by 2020 through its efforts to economically develop our region.
So while a crop of “unicorns” have grown up, the number of new small business startups has declined. This is concerning news because small businesses have been the bedrock of the U.S. economy. A revival of small business entrepreneurship — business founders not looking to land millions in venture funding or build billion-dollar companies but focused on building strong, profitable small businesses — is one of the keys to unlocking new economic growth and stable job gains. Among all the focus on high-growth startups, we need to rediscover the pride and power in small business entrepreneurship. Here are three things that prospective entrepreneurs should consider when looking to build a new entrepreneurial business.
The deadline for candidates to file for office and compete in the 2016 Primary and General Elections has come and gone, and now it’s time to take stock on how your vote can impact small and mid-size businesses in Nevada. We all know the impact the policies passed in the 2015 Legislative Session have had on businesses in Nevada. Regardless of how you feel about the policy and tax changes approved by the last Legislature, if there’s one lesson to be learned it’s that being informed is key for business owners whether you aim to lobby against a particular policy or at the very least be in a position to prepare for the change.