Back when many cities had just three TV stations and you had to walk to the TV to change channels, I looked forward to TV Guide’s Fall Preview of new and returning shows. With that in mind, here’s my annual NCET’s Fall Preview of programs and events designed to help Northern Nevada’s small businesses and entrepreneurs.
Marketing for your small business is a challenge that is as fluid as it is complex. Across the ever-changing landscapes of online marketing and social media advertising, developing a strategy that incorporates many different platforms, while maintaining a cohesive and genuine brand message can be a perpetual struggle. The trend towards capitalizing on content marketing is a strategy that’s proving beneficial for companies at all levels, but particularly for those smaller businesses hoping to regain market share.
We are headed into a time in Northern Nevada where workforce readiness is a real concern. Without proper preparation, it will become a crisis for some—especially small businesses. Northern Nevada community leaders are paying attention to the need to ready our workforce for current and projected growth. Keep in mind that EDAWN is predicting 50,000 new jobs by 2020 through its efforts to economically develop our region.
So while a crop of “unicorns” have grown up, the number of new small business startups has declined. This is concerning news because small businesses have been the bedrock of the U.S. economy. A revival of small business entrepreneurship — business founders not looking to land millions in venture funding or build billion-dollar companies but focused on building strong, profitable small businesses — is one of the keys to unlocking new economic growth and stable job gains. Among all the focus on high-growth startups, we need to rediscover the pride and power in small business entrepreneurship. Here are three things that prospective entrepreneurs should consider when looking to build a new entrepreneurial business.
The deadline for candidates to file for office and compete in the 2016 Primary and General Elections has come and gone, and now it’s time to take stock on how your vote can impact small and mid-size businesses in Nevada. We all know the impact the policies passed in the 2015 Legislative Session have had on businesses in Nevada. Regardless of how you feel about the policy and tax changes approved by the last Legislature, if there’s one lesson to be learned it’s that being informed is key for business owners whether you aim to lobby against a particular policy or at the very least be in a position to prepare for the change.
With the start of the New Year, historically there is an increase in individuals looking to start new businesses. The Nevada Small Business Development Center (Nevada SBDC) sees a spike in requests for counseling each year during this time. In fact, January 2015 had 33 percent more new clients than any other month of the year, with the total for January and February accounting for almost 25 percent of all new clients for the year.
Lately, more and more clients ask what they can do to protect their small businesses. Most understand that corporations and limited liability companies (LLCs) may shield them from personal liability for the debts and other obligations of the business; however, they seem to be unclear as to how the law works in the opposition direction. How can an owner protect their small business from claims for their own personal liabilities?