“Everything that rises must converge,” the great American novelist Flannery O’Connor observed a half-century ago. We’re clearly seeing the convergence of at least four trends, two old and two new, and according to newly released findings, marketers may not be prepared for what may prove to shake their world. In fact, a survey of marketing professionals conducted on behalf of BrightEdge, an SEO and content marketing firm, found substantial confusion at what may be a critical moment in the rapidly pacing cycle of digital consumption.
Each year, Google performs an average of 500 updates to its search algorithm. In 2016, Google suggested this number surpassed 1,000. For businesses, this has created both significant risk and opportunity. A major change in search rankings can cost a business significant customers, revenue and profits. Far too often, business owners, marketing departments and web teams feel helpless in defending and improving their search positions. This couldn’t be further from the truth.
A newsletter providing genuinely helpful information can have an expansive reach for your business. The newsletter is one of the most important tools in your marketing toolkit because your customers actively request a subscription. Just stop and think about the value of providing information to people who want to hear from your business! A poor newsletter won’t bring the return you seek. Here are 13 steps to create a better newsletter.
Have you updated your organization’s web presence recently? For a variety of reasons many businesses often put web updates, new hosting service solutions and search engine optimization on the back burner. For some organizations a web presence may simply be a marketing tool with information that does not change much. Other firms setup ecommerce sites or rely on the web and web search to grow their business and build a competitive advantage
These, in no particular order, are my favorite marketing blogs, and 10 that I believe deserve a lot more love and recognition from the marketing (and business) community.
NCET Tech Bite, June 15th, Atlantis Casino/Resort….
You’ve heard about SEO – search engine optimization – but what does it really mean?
Why is it important to your business? Where do you begin to get a handle on SEO and your Web and social media presence?
Devin Sizemore of MarkUBiz, will answer these questions and share steps you can take to help improve your company’s search engine ranking. He’ll take you “behind the curtain” and share industry secrets for how the content you write affects your ranking. And, he’ll talk about how to know if you’re getting good ROI on your SEO efforts.
If you are like most small business owners, you are probably strapped for time and cautious about the money you invest in marketing. However a website without search engine optimization (SEO) is no better than a flyer or business card that you only deliver to people that you already know, or already know of your […]