Small business owners are some of the busiest people around. They manage business strategy, monitor the budget, plan inventory, hire staff — and yes, sometimes even clean toilets. And then a new trend comes along and gets added to the mix, like online marketing. To help busy business owners tie online marketing to their on-site sales, here are a few tips and ideas.
As a small business owner, it can be a daunting task finding the right sales professional to represent your business. Their resume and experience may highlight a successful past, but that doesn’t mean they’re the right choice for your business. When interviewing, you need to make sure the candidate shows interest in your business, shows a sense of purpose and passion for your product or service, and believes in your mission.
Business folks who get too wrapped up in the busy-ness of December are in danger of stumbling out of the gate in January. Businesses that miss their revenue goals in January often spend the rest of the year digging themselves out of a hole. Strong January sales, the results that create year-long momentum, depend on the marketing plans created today. Businesses that put off planning until after the holidays often find they’ve lost half of January before they get rolling.
Coaching salespeople when they return from a sales call is important business. It needs to be done routinely and consistently. Salespeople will do a much better job if they know they may be asked for very specific information after a sales call. Having a post-call report format is a good idea, but a quick email or phone call with the right information can tell you exactly where the salesperson stands with that sales objective. Post-call assessments can be quick and painless. Here are some questions you could ask.
Here is your swift-kick-in-the-butt challenge: Are you playing a “numbers game?” Or are you working on building a relationship based on sound and valid business reason for each and every customer.
Technology developments are giving outsourcing firms new tools to deliver business services more effectively. Cloud services, collaboration tools and communication advancements make it possible for outsource providers to deliver these services more efficiently and often at a lower cost.
As a startup or small business owner, it is important to manage all aspects of your company. In addition to the obvious things like engineering, development, branding, marketing, sales and customer support, this includes administrative functions like finance/accounting, human resources, legal and information systems.