Brand-building in the digital age feels daunting. How do you learn about your audiences? What are “channels” and how do you use them? How do you make your website and social media efforts matter? The Abbi Agency in Reno just finished development of a cohesive brand for Butte County in California, and our process likely holds promise for other organizations building their own brands.
The University of Nevada, Reno on August 2 unveiled development of a new, user-driven, high-performance computing cluster that will boost research capacity and better support the latest research applications such as artificial intelligence, machine learning, robotics, computational biology and neurosciences, bioinformatics and big data.
An independent, nonprofit organization is now in place, with the sole mission of supporting research, discovery, innovation and commercialization at the University of Nevada, Reno. The Nevada Research and Innovation Corporation has the capability of holding equity and can expedite commercialization of research discoveries and intellectual property. “Many of this country’s most notable research universities have nonprofit corporations or foundations of this type,” Ellen Purpus, the University’s assistant vice president for enterprise and innovation who guided development of NVRIC, said. “It is a model that has proven to be successful for researchers and entrepreneurs, the universities and regional economies.”
If your strategic plan for growth is up and to the right, you must navigate this trajectory as you market your products/services, hire more staff, and scale your business. These factors along with others will help create the value you want now to achieve the long-term vision for growth. Here are a few tips to consider as you and your team develop and implement your company’s strategic plan.
It’s a busy Monday morning and opening up your email you see a new assignment, “find ___ amount of bloggers/media contacts/publications who talk about ___”. Sometimes, this can go smoothly. Other times however, it can seem like finding a needle in a haystack. Researching requires creativity and persistence. Here are some of the many ways to dig for info.
While earthquakes of incomprehensible magnitudes — 7s, 8s, and above on the Richter scale — happen only periodically in history, they occur with relative frequency on campus at the University of Nevada, Reno. Or, at least, simulations of such earthquakes occur. They’re happening in the Nevada Earthquake Engineering Laboratory, which houses the largest shake table array in the United States.