When writing a press release, it’s important to keep in mind the do’s and don’ts. After all, they can make all the difference in whether or not that busy reporter you’re targeting narrows in on your blood and sweat or simply tosses it in the virtual trashcan. To help keep you on track, we’ve compiled the top surefire ways to catch the eye and prevent immediate deletion.
People are starting new businesses every day. And when owners enter the market, almost all of them make mistakes, many of which are understandable and even predictable. But there are some mistakes new business owners should strive to avoid. Many of those errors can be prevented with a good plan, the right people and tips on what to do if you run into trouble. Here are some pointers for new business owners who want to stay in the black.
With $3 million from the Governor’s Office of Economic Development Knowledge Fund, the University of Nevada, Reno has established NAASIC, the Nevada Advanced Autonomous Systems Innovation Center, with the goal of creating unique industry-university partnerships to commercialize technologies in autonomous systems. This includes land-based, aerial and stationary robotic systems such as industrial robots, advanced manufacturing systems, driverless road vehicles and underwater robots.
We’ve just wrapped up Reno’s very successful Startup Week, a local celebration of startups and entrepreneurship in the Biggest Little City. Once again I’m impressed by the number of individuals and organizations that come together regularly to help our local entrepreneurs and small businesses. Here are just a few, and I encourage you to contact them if you need help or can help.
Something that is common to all business owners – you will exit at some point. Like death and taxes, exiting from your business is inevitable. So, what are your small business succession planning options? Let’s assume that you have been an owner, manager and chief bottle washer for a long time and you are ready to enjoy the fruits of what you have created. Usually there are about seven different options:
Britton Griffith Douglas, 28, is vice president for operations at Reno Engineering. She handles ownership of two of Reno’s buildings with startup tenants: the floor above Campo restaurant at First and Sierra streets, and the Arlington Towers floor containing the Reno Collective. She is involved in Reno Startup Week, which runs Nov. 17-23.
When you jump on social media sites, what’s the post that sparks your interest instantly? That’s right, the one with the coolest photo. In the social media world, it’s obvious that everyone wants their posts to be seen, but what a lot of people don’t understand is that your posts are likely to gain 75% more engagement if there’s a photo included. It makes sense, right? Visuals have intrigued us since the youngest stages of our lives. We open a book when we’re kids and the first thing we flip through to see is the pictures. Well, the same thing happens with us on social now that we’re adults.
Next week’s Startup Week Reno is a chance to get social and learn at the same time. Events include Startup Crawl, Tour of Startup Row, Basics of Crowdfunding, Ignite Reno and Startup Weekend. (And, NCET’s Tech Bite luncheon and Jelly!)
It’s that time of year when we business owners start hearing the buzz about year-end strategic planning to map out goals and objectives for next year. It doesn’t have to be complicated but it does take time. Remember the adage “failing to plan is planning to fail.” Here are some tips for the planning process: