While the ethics questions involving copyright infringement might be familiar to all of us, the world of social media has presented new ethics considerations. One ethics question arises when someone uses another person’s photo without authorization, acknowledgement or payment. It is not so well known that a photographer owns the rights to photos regardless of having registered a copyright. Further complicating the use of photography is the reality that nearly everyone with a smart phone can publish and share photographs.
Many companies and charitable organizations host events as a strategy for audience engagement. There are a variety of events, from the awards event honoring people or recognizing skills to the networking mixer, from the professional development event such as conferences or speakers to the educational program, from the prospect building trade shows to the ribbon-cutting ceremonies for a new endeavor.
If you have ever worked for a small business or non-profit, your job probably consists of wearing multiple hats. So how do you get through the never-ending checklist and still manage to communicate strategically? The reality is there isn’t a plan to solve it all. Every small business, non-profit and one woman/man shop operates differently, faces different challenges and needs different solutions. That being said, there is still hope even if you can’t solve all the issues at once. My advice: go back to the basics.
As a PR professional, it may seem like a large enough task to target an already brand loyal consumer, or disrupt the conversation in a heavily competitive market. But what about when your client’s target customer is another business or organization? Business-to- business public relations focuses on earning measurable results in the form of marketing-qualified leads, new business opportunities and closed deals. Essentially, B2B public relations is about forming lasting relationships between businesses, far beyond any placement or metric.
The public relations industry is ever changing and misunderstood, especially in light of so-called “alternative facts” or horrific policies such as United Airlines’ poor handling of overbooking or campaigns such as Pepsi’s misappropriation of a national racial justice movement to sell a product. Both cases negatively impact each business’ bottom-line and overall consumer confidence. Many confuse PR for “Press Release” – when there is so much more to what PR practitioners do.
One of the most vital components of your company’s brand is its integrity, and because the internet fact checks at the speed of light these days, it’s prudent to take steps to ensure the information you make public is beyond reproach before releasing it. To help you safeguard that integrity, here are a few things to keep in mind.
Why should you attend your trade organization’s events? For the amazing chicken lunches, obviously. If that’s not enough, how about this? If your industry is anything like PR, it’s changing at the speed of light. Things like Facebook and Twitter were not part of our jobs only seven or eight years ago, and now we can’t work without them. I’m guessing technological advances have done the same to your industry.