Once the front-line herald of business news, usually in a late-in-the-day fax or hand-delivered sheet to news outlets, the press release is fighting irrelevance in mass communications thanks to the rise of the Internet and, especially, the 24/7 chaos of social media. But if done well, its value endures.
Local news outlets receive more than 500 emails per day from businesses looking for promotion. How can your small business stand out in this sea of emails? By keeping your email concise, filled with details and offering a unique perspective to the story. As a small business owner that unique perspective should come from your […]