Sometimes an innovative idea for a business or life-changing product connects with the resources to make it happen. And sometimes they come together when the idea is pitched to a team of angel investors or venture capitalists. Northwestern Nevada has a number of investor organizations springing up along with a rising spirit of entrepreneurship throughout the region.
How does having more national dollars flow through Fallon and Churchill County sound? Local marketing business Lumegent is doing just that. The local company works with large clients — 200-300 locations usually — nationwide, but found that Fallon was the place to call home.
The Adams Hub for Innovation, and its new space The Studio, are working to diversify Carson City’s economy. Steve Neighbors, trustee, Hop & Mae Adams Foundation, which founded the downtown business incubator, said Carson City suffers from being a government town in which many workers live elsewhere. “We’re trying to change the mix of the economy and one way to do that is through the Adams Hub,” said Neighbors.
I think we can agree that positive word-of-mouth is one of the best marketing tools any business can have. To get this to work, you need what I like to call “war stories” that are affirming. These are customer experiences about doing business with you that are so compelling they want to share the story with their friends and colleagues. For that to happen, you truly need to have over-the-top customer service that consistently exceeds expectations. When I owned my printing franchise, we used an over-the-top guarantee with the tag line: It’s Right, It’s On Time or It’s Free. If the customer was not 100 percent happy with the job, we reprinted it for them and gave it to them for free. The same was true if we missed their due date; it was free.
After Congress killed $200,000 in federal funding to the nonprofit, NCET .streamlined its name and built a cadre of two dozen volunteers to take on work once handled by paid staff. The results: NCET expects to produce an ambitious schedule of 38 events this year, and its paid membership has been growing at a one- member-per-day clip in recent weeks.
Excellent export advice from NCET member Robert Francis. Robert Francis is president of Core4 Consultants in Reno. Contact him at 775-853-9480 or Robert.Francis@core4consultants.com. This column first appeared in the Northern Nevada Business Weekly. One of the fascinating opportunities for companies in Nevada to increase their market share, increase profits, and increase jobs is by exporting […]
This column originally appeared in the Northern Nevada Business Weekly In my career, I’ve attended a LOT of trade shows, some which proved valuable and some which didn’t. With the NCET Expo just around the corner – September 27 at the Atlantis Casino Resort Spa – I’d like to offer some tips on how you […]