The goal of e-newsletters is often that: connecting with your audience in a way that is engaging, leaves an impression, reminds them of who you are, that you’re out there and ready to take on clients. And that engagement can lead to significant ROI. How do you execute an e-newsletter strategy? I’m not going to go over logistics here — like picking a platform, scheduling, tracking, etc. — but instead, let’s talk about three content takeaways.
A newsletter providing genuinely helpful information can have an expansive reach for your business. The newsletter is one of the most important tools in your marketing toolkit because your customers actively request a subscription. Just stop and think about the value of providing information to people who want to hear from your business! A poor newsletter won’t bring the return you seek. Here are 13 steps to create a better newsletter.