No longer is technology an element that somehow needs to be accommodated in real estate development. Now technology is increasingly at the heart of memorable projects, providing the framework that drives design and development decisions and providing a welcome environment for businesses and families. To understand how this works, take a look at West 2nd District, the 17-acre neighborhood that’s planned along the Truckee River on the west side of Reno’s downtown.
Brand-building in the digital age feels daunting. How do you learn about your audiences? What are “channels” and how do you use them? How do you make your website and social media efforts matter? The Abbi Agency in Reno just finished development of a cohesive brand for Butte County in California, and our process likely holds promise for other organizations building their own brands.
As Nate Pearson builds TrainerRoad, he knows he can sell potential new employees on the outdoors lifestyle of Northern Nevada, its affordable housing and the financial advantages of working in Nevada. But Pearson knows that he needs to deliver something more — a work environment rivaling those in Silicon Valley — to attract and retain the top engineering and technology talent that will power the future growth of TrainerRoad. In five years, the company has grown from a startup-on-a-shoestring to a 55-person staff.
The vision to build Northern Nevada’s economic future on sectors such as advanced manufacturing and advanced logistics can become a reality only if the region’s workforce has the skills that new and expanding employers require. The Pennington Applied Technology Center at Truckee Meadows Community College has a long and rich history of teaching residents the skills they need for technical jobs and updating those skills to keep workers competitive when new technologies create new employment opportunities.
FN Nano Inc. and Catalytic PURE AIR LLC put advanced materials science to use to clean and purify air in the most amazing ways. What would you think of a wall coating, a sort of sophisticated paint, that serves as a highly effective way to remove odor and bacteria from the air?
Advanced logistics is where big metal meets big data. You’ll get a behind-the-scenes look at the ways that technology is empowering traditional logistics operations during NCET’s Tech Wednesday event at ITS Logistics.
When Eric Kraemer, M.D., was a medical student less than two decades ago, surgeons routinely undertook exploratory surgery to learn more about their patients. Today, Kraemer works as part of the team of radiologists at Reno Diagnostic Centers, and he says that exploratory surgery is largely a quaint relic of medical history. Instead, the increasingly powerful technology of medical imaging provides diagnostic information that allows today’s physicians and patients to make informed decisions without the pain and expense of exploratory surgery.