As a solution to those ever-growing challenges, sales teams are now turning to online networks to guide their prospects through the buyers’ journey. Specifically, they are leaning on LinkedIn for its powerful lead generation and nurturing capabilities.
By now, most business owners have at least dabbled in Facebook advertising. Facebook still is the No. 1 social media platform by sheer audience size, after all. And whether the results weren’t what you hoped for (and you stopped) or you’re still hesitant to jump in, here are three reasons why Facebook advertising should be part of your monthly advertising budget.
Almost every one of my customers struggles with unwanted email. Some of this is unwanted advertising or newsletters. Other emails are more insidious such as “Spear Phishing”, the term for email that targets you specifically and tries to get you to click on a link or open an attachment with a ransomware payload. While aggressive spam filters help scammers are becoming more sophisticated as their efforts pay off. They earn millions of dollars every year by encrypting users hard drives and then demanding a ransom. No one is too small to target. Here are 4 of the many tips we’ll be covering in NCET’s upcoming lunch and learn about managing email.
Project Managers play a key role in establishing risk management processes and must take a proactive
approach. Risk management should be deep-rooted within project teams so potential problems can be
identified before they occur, allowing the team to take actions to reduce the probability/impact of a risk to an acceptable level.
We live in a digital world and who we are online is (almost) everything. Sure, we can argue that face-to-face relationship building and in-person contact is the most memorable, effective and lasting, but there are billions of us online and that’s where we spend most of our time learning and connecting. If we don’t take control of how we’re perceived through our personal brand and how we digitally represent ourselves, then we’re leaving it up to the world wide web, or the last time your wildest Facebook friend tagged you in a public post.