As a person who lives and breathes your business, you know your customers’ thoughts, goals and obstacles from A to Z. Right? I would suggest that in many cases, you do not. And that’s totally understandable, and totally ok. Here’s why.
In the most traditional sense of the word, it is easy to see how the idea of “printing” may seem like a dated concept. “Printing” — in and of itself — sounds like a static, old school, practically prehistoric medium. But Nevada Blue accepts that traditional paradigm as a challenge — and rises above it owing to new, leading-edge technology.
The Terry Lee Wells Nevada Discovery Museum — more commonly known as The Discovery — has become a field-trip staple for local students, and for good reason: The destination has positioned itself at the intersection of culture and education, offering exhibits and activities to keep young minds thriving. But leadership at The Discovery wants to make something abundantly clear: Contrary to the rumor, you do not have to have children to visit the museum.
Dave Archer has been re-elected as president and CEO of NCET, a member-supported nonprofit in Reno that produces networking events to help individuals and businesses explore and use technology. Susan Moreno has been elected to the board of NCET and will serve a one-year term as co-vice president of membership. Mikalee Byerman, Nicole Rose Dion, Van Fortier, Andy Jorgensen, Matt Lush and Jackie Phillips have been re-elected to one-year terms on the board of NCET.
A USP — or unique selling proposition — is a marketing concept used to explain successful advertising campaigns of the 1940s. The concept: such campaigns offered original and compelling stories to the customer, which convinced them to switch brands. How does this apply to modern business?
Currently, there are not enough students following the path to a STEM career to meet the economy’s needs. As educators are scrambling to address the growing gap, a small group of local scientists, educators and community leaders turned to technology and grant funding, successfully bringing the first NASA-based Challenger Learning Center in the state to an unobtrusive brick building on campus at Sparks High School.
Firearms may be considered by some to be a polarizing topic, but behind the industry is a universal truth: Guns, gun training and technology are inextricably linked. And at that intersection is the brand new Reno Guns & Range, which recently held its grand opening and unveiled its 24,000-plus-square-foot, technologically advanced facility.