Creating a brand for a business is becoming ever more important as social media and a digital presence is often just as important as in-person interactions. Creating and promoting that brand should come about from a thoughtful and deliberate process. With the continuously changing marketing landscape, seeking out professional assistance can mean the difference between success and failure.
Stories of businesses contributing to local causes are often interesting, inspiring and lead to further community support. When we talk as a community about the good we’re doing, everyone benefits. In fact, 42% of consumers say they are willing to pay more for products and services provided by companies that are committed to positive, social and environmental impact according to a 2014 Nielsen study. Yet, companies so often miss opportunities to tell their stories.