Do you know which forces will drive your businesses’ marketing efforts in 2018? Do you understand how to quickly have an impact on your conversions and sales, even if your knowledge of such complex topics as SEO, content personalization and A/B testing is limited? If the answer is no, fear not. Here’s what you need to know.
The New Year will arrive in a few days, so consider these resolutions for your business for 2018.
If panelists of the 2nd Annual NCET State of Digital Marketing luncheon were knights of the round table, then content would still remain king. But being king is more than simply owning a position. It’s leading with a vision and mobilizing villagers to take action toward something more meaningful. While the tone of the inaugural event in 2016 revealed trends on content positioning, the 2017 event had a strong emphasis on influencers and customization.
How does having more national dollars flow through Fallon and Churchill County sound? Local marketing business Lumegent is doing just that. The local company works with large clients — 200-300 locations usually — nationwide, but found that Fallon was the place to call home.
In today’s fast-paced world, staying on top of digital trends is incredibly challenging and it’s easy to get swept up in the latest craze, especially when it comes to marketing your brand on social media. Online audiences rely more and more on social media to get their news, do research and keep tabs on their favorite companies. What does that mean for small businesses, short on resources, with staff members wearing many hats? It’s time to evaluate quality over quantity, and make the most of those valuable resources.
Creating tactics is always the fun part of marketing — whether it’s the advertisement, social media components, television interview or the promotion, these are the enjoyable tools we enjoy crafting to drive our business forward. However, without a strategy to guide a campaign, they end up being solo components lacking cohesiveness. In marketing, tactics that constantly deliver your message and reinforce your brand are called touch points. Touch points work when they connect to each other like links in a chain, with a common theme and message.
Kristin McClellan and Kurt Thigpen have been elected to the board of NCET, a member-supported non-profit that produces educational and networking events to help people explore business and technology. “Kristen and Kurt bring impressive skills in digital marketing that will further strengthen the NCET board,” said Dave Archer, its president and chief executive officer. “We deeply appreciate their willingness to serve our organization.”