The goal of e-newsletters is often that: connecting with your audience in a way that is engaging, leaves an impression, reminds them of who you are, that you’re out there and ready to take on clients. And that engagement can lead to significant ROI. How do you execute an e-newsletter strategy? I’m not going to go over logistics here — like picking a platform, scheduling, tracking, etc. — but instead, let’s talk about three content takeaways.
Back when many cities had just three TV stations and you had to walk to the TV to change channels, I looked forward to TV Guide’s Fall Preview of new and returning shows. With that in mind, here’s my annual NCET’s Fall Preview of programs and events designed to help Northern Nevada’s small businesses and entrepreneurs.
The cannabis industry is one marked with innovations throughout its product cycle; the marketing efforts behind this expanding industry are no exception. In large part due to regulatory constraints, those who take on the daunting task of effectively marketing a federally illegal drug have their work cut out for them.
Heather Hoffman, Kristin McClellan and Tracy Rhodes have been re-elected to the board of directors of NCET, a member-supported non-profit that produces educational and networking events to help people explore businesses and technology.
Jonathan Burke and Kurt Thigpen have been re-elected to the board of directors of NCET, a member-supported non-profit that produces educational and networking events to help people explore businesses and technology.
Whether it’s designing your company logo, a website, an advertisement, a sales presentation, or just a banner at your kid’s baseball field—you might have to work with a graphic designer to get the job done. (NOTE: please use a professional graphic designer, not just a friend that says, “Dude, I know Photoshop, I can totally make you a business card!) Let me help you understand some basic principles of graphic design which can help you more effectively work with a designer to best accomplish your needs.
Do you know which forces will drive your businesses’ marketing efforts in 2018? Do you understand how to quickly have an impact on your conversions and sales, even if your knowledge of such complex topics as SEO, content personalization and A/B testing is limited? If the answer is no, fear not. Here’s what you need to know.