The cannabis industry is one marked with innovations throughout its product cycle; the marketing efforts behind this expanding industry are no exception. In large part due to regulatory constraints, those who take on the daunting task of effectively marketing a federally illegal drug have their work cut out for them.
Heather Hoffman, Kristin McClellan and Tracy Rhodes have been re-elected to the board of directors of NCET, a member-supported non-profit that produces educational and networking events to help people explore businesses and technology.
Jonathan Burke and Kurt Thigpen have been re-elected to the board of directors of NCET, a member-supported non-profit that produces educational and networking events to help people explore businesses and technology.
Whether it’s designing your company logo, a website, an advertisement, a sales presentation, or just a banner at your kid’s baseball field—you might have to work with a graphic designer to get the job done. (NOTE: please use a professional graphic designer, not just a friend that says, “Dude, I know Photoshop, I can totally make you a business card!) Let me help you understand some basic principles of graphic design which can help you more effectively work with a designer to best accomplish your needs.
Do you know which forces will drive your businesses’ marketing efforts in 2018? Do you understand how to quickly have an impact on your conversions and sales, even if your knowledge of such complex topics as SEO, content personalization and A/B testing is limited? If the answer is no, fear not. Here’s what you need to know.
The New Year will arrive in a few days, so consider these resolutions for your business for 2018.
If panelists of the 2nd Annual NCET State of Digital Marketing luncheon were knights of the round table, then content would still remain king. But being king is more than simply owning a position. It’s leading with a vision and mobilizing villagers to take action toward something more meaningful. While the tone of the inaugural event in 2016 revealed trends on content positioning, the 2017 event had a strong emphasis on influencers and customization.