You read that right, advertising is officially coming out of the closet, and it’s time businesses, brands and agencies embraced that fact. The LGBTQ community is one of the most diverse groups of people imaginable. It includes people of every gender, religion, creed, color, nationality and income bracket.
In the growing world of digital marketing and sales, social commerce is becoming critical to the success of consumer-driven companies. Social commerce is fueled by a variety of online sale efforts, including endorsements, reviews, referrals, discounts and sales on different social networks. These are combined to drive online sales and engagement with different audiences. As you dive in, keep these things in mind to create the best results.