As a solution to those ever-growing challenges, sales teams are now turning to online networks to guide their prospects through the buyers’ journey. Specifically, they are leaning on LinkedIn for its powerful lead generation and nurturing capabilities.
When used appropriately, LinkedIn has numerous benefits for businesses including increasing exposure, boosting quality business connections, attracting new business, enhancing knowledge base, and gaining credibility. Additionally, LinkedIn is useful in lead generation because it opens doors for a flood of potential customers.
When it comes to social media platforms LinkedIn can be an excellent tool to generate leads for your business. Its primary function has always focused on businesses looking to grow their network.
You probably should have a company page on LinkedIn. But just having it won’t be enough. There is plenty of good information out there on how to put up your company page and the best is to go to LinkedIn help and search, “Adding a company page”. What’s missing is what to do once your company page is up. Here are 5 things you can do to attract people to your page.
When I saw this in the news I beamed with excitement. Finally, a place where I can count on getting the latest business news in my industry, completely personalized to me. News that are not only from reliable sources but are actually powered by my professional world. Now, that’s awesome! Here are two things I really like about this new Pulse app.
Being effective with social media marketing can take a long time and “time” is always an issue for business owners and busy marketing professionals. One can spend a whole day on Facebook, Twitter, Instagram, LinkedIn and Google+ but being effective with social media marketing is a different story. Can you develop a system and spend […]
I am amazed at how many small businesses do not take full advantage of social media, which—as the Internet did two decades ago—allows any business to compete with larger, more established entities. What further amazes me is how few small businesses maximize their presence on LinkedIn and instead just follow the trend at Facebook and […]
Social media has become increasingly important to businesses small and large over the past couple of years. It is, however, a field that changes almost constantly. And few companies seem to realize that social media goes far beyond sites like Facebook, Twitter and LinkedIn. 2011 will be just as turbulent, but I’ve put together six […]
The word “resolution” is heard so often around the beginning of each year it’s become almost meaningless. They are half-heartedly made and quickly forgotten. These resolutions are different, though. They’re ones you do want to make, and with that whole fresh-new-clean-slate feeling that comes with a new year, now is as good a time as […]