When pitching a client to media, knowing which journalist or editor to pitch is just as important as knowing what to pitch. Thanks to PR and social software such as Cision and Vocus (two companies that recently joined forces), a plethora of media contacts are at our fingertips, but what’s in a name unless you know how to use it? Here are a few quick tips to ensure your message is reaching the right ears.
When writing a press release, it’s important to keep in mind the do’s and don’ts. After all, they can make all the difference in whether or not that busy reporter you’re targeting narrows in on your blood and sweat or simply tosses it in the virtual trashcan. To help keep you on track, we’ve compiled the top surefire ways to catch the eye and prevent immediate deletion.